Where the hours go at a family-owned equipment dealer, and what they cost.
Wayland benchmarks and fixes parts and service workflows for privately owned construction equipment dealers with three to ten stores. Parts quotes that go out late, warranty claims that never get filed, receivables nobody chases. The work that keeps absorption below where it should be.
The free benchmark
Ten minutes on the phone. You give me four numbers; you get a one-page comparison of your parts and service absorption against published figures for dealers your size, plus what the other family dealers I'm talking to said about where their counters lose time. No software, no pitch.
Published dealer cost-of-doing-business figures; mixed-equipment, so directional. Your own number is what matters.
What I do with it
- Measure one workflow at your counter for a week: quote turnaround, claims filed, days to collect.
- Fix it on the system you already run. Your team learns nothing new.
- Report the number every month. If it doesn't move, you don't keep paying.
Who
I'm Joel Balogun. I'm a computer science student at Duke, from London, and I started Wayland in 2026 after building small tools that take a slow, manual job off someone's desk at a stock exchange and a savings app. My granddad worked in construction. I'm currently talking to ten family-owned dealers across the US to build the first benchmark set.